Fat Boy’s Fishing
The Client
Fat Boy’s Fishing is a fishing tour/boat charter operating in Guanacaste, Costa Rica. How did the Landing Studio connect with them? Through Robert, the company’s Canadian owner. Fat Boy’s tours can be more than fishing; they also offer sunset tours, trips to beaches, and snorkeling. Recently they expanded their services to include water taxi rides and night fishing.
Project Overview
This project involved transferring the client’s existing website to the Squarespace CMS. Some website builders tend to be more templated which can limit design customization. While Squarespace has templates available, it allows users to move items freely and build custom layouts. Using Squarespace enabled the Landing Studio to create a more visually impactful website design compared to the previous despite building the website using much of the same photo content from the previous website.
Having existing resources to design with, including photos and written copy meant that designing could progress more efficiently. Building a website from scratch often requires a significant amount of resource development that must take place before a first draft can even be created. Having resources to use off the bat meant the main structure of the website could be put in place without having to spend a lot of time collecting or creating photos and written content.
In addition to upgrading Fat Boy’s website design, the Landing Studio added a few new features to the website:
a reviews widget
an Instagram feed (we also assisted with starting the account)
an e-commerce store
an online booking system (still pending launch)
The Landing Studio managed the setup and implementation of these various features. During the setup process, communicating with the client to gather necessary information about tours, products, and pricing was essential. Client communication on projects like these where a website really becomes a business tool is important because the function of the system must align with the client’s desired business processes.
As part of the store setup, the Landing Studio also helped the client by providing product photography services. We took multiple shots of each item and, as a result, users can examine different color variants, and see products from different angles. Furthermore, the resulting photos have excellent consistency in terms of framing, angles, and background which makes the store page look professional.
The website launched in the summer of 2025 and continues to receive traffic. We are confident that this tool can be useful for the Fat Boy’s team as they continue to develop their operations, creating an opportunity to streamline and organize tour scheduling and merch sales. The website will also continue to be a essential marketing tool communicating Fat Boy’s offerings in a visually appealing way on an official communications channel.