Reach a Wider Market
with Paid Advertising
Want to grow your brand? Find new customers? Generate leads?
Communicate with new audiences by running paid advertising campaigns. Set a budget and pay to show your products, highlight your services, or gain support for your initiatives.
Ready to start your next ad campaign?
Why paid advertising?
Paid advertising is another tool in a marketers toolbox. While it has some drawbacks, the advantages of speed and access to audiences make using this marketing tool attractive as Alex Quin of Forbes points out:
How can the Landing Studio help you advertise?
The Landing Studio can help set up your next campaign. We can assist you in selecting your audience, platforms, choosing your ad format, setting up and running the campaign, and monitoring the ongoing campaign. We can help you assess the results, recommend adjustments, and help you get more out of your paid advertising.
Run campaigns on major advertising platforms:
Meta (Facebook, Instagram)
Google Ads
YouTube
Run various types of ads:
Display Ads (visual and text based)
Search Ads
Video Ads
Ready to start an ad campaign?
How campaigns are charged:
Paid advertising campaigns include a one time setup fee for the campaign plus a monthly fee for the duration of the campaign. The base setup fee starts at $350, but may more depending on the scope and complexity of the ad campaign. The monthly charge for campaign management is the higher of 15% of monthly ad spend or a minimum flat rate of $100/month.
The Process
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The first step to setting up a paid advertising project is to outline the basic scope of the campaign. The Landing Studio will be in touch to discover information that will help us form a more accurate estimate. We will ask:
Which platforms do you want to advertise on?
Do you already have an ad account on said platforms?
What do you want your your monthly ad spend to be?
How long do you want to run ads for?
When do you want to start?
What do you want to achieve through paid advertising?
What resources are available to create the ads?
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Based on the information given, the Landing Studio will deliver an estimate of costs for the client to accept.
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The Landing Studio will provide recommendations for a target market, and messaging. The client will confirm the strategy to pursue.
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Paid Advertising does not include creating new display ads, copy, or video. However, we will format provided resources for the advertising platforms the ads are to be distributed on.
The Landing Studio is happy to help you create your ads; however, they will be invoiced separately.
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The Landing Studio will request account management access.
Setup campaign parameters: Audience demographics, keywords, budgets etc.
Setup tracking measures
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The Landing Studio will monitor campaign performance and make adjustments as necessary.
Periodic updates will be delivered outlining campaign metrics like spend, impressions and clicks.
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Campaign will be stopped.
A final performance summary will be delivered to the client.