Dr. Noble Irwin Healthcare Foundation
The Client
The Dr. Noble Irwin Regional Healthcare Foundation is a non-profit organization that operates in Southwest Saskatchewan. The Dr. Noble Irwin Foundation manages healthcare donations in the Cypress Health Region, engaging in both fundraising activities and allocating donations to different initiatives and projects that further the availability and quality of healthcare for individuals living in the region.
Project Overview
Website
In 2024, the Dr. Noble Irwin Foundation engaged with the Landing Studio to refresh their existing website. While the Foundation was updating their website with content regularly, the website structure and design had become out of date and a bit disorganized. To improve the user experience, the Landing Studio restructured the website’s navigation, organized existing content into new categorized pages by combining related content, and added new (to the website) photos.
New photos were a mix of existing photos the Dr. Noble Irwin Foundation had taken, and brand photos taken by the Landing Studio for the website. In some cases, photos were enhanced with graphic design, or combined into collages for banner images on different pages, and brand colour overlays were used frequently to match the overall esthetic of the website.
Brand Photos taken by the Landing Studio.
The Dr. Noble Irwin Foundation had few photos showing the downstream impact of their work.
The Landing Studio believes that this website will be both a beautiful and functional marketing tool in the Dr. Noble Irwin Foundation’s marketing toolkit.
In addition to the visual refresh and content organization, the Landing Studio integrated some functional elements to the website. Firstly, the website was set up to accept PayPal donations directly through the website. Additionally, clear links were provided to an alternate donation platform the Dr. Noble Irwin Foundation was already using. Secondly, a scholarship application process was created using links to a third-party form, and an existing form upload element native to the website building platform used to create the new website. Furthermore, to make life easier for the Dr. Noble Irwin Foundation staff, the Landing studio used website builder platform blog pages and linked summary blocks to ensure that when staff make a new post, it is automatically shown wherever summary blocks are placed across the website.
Overall, the updated redesign of this website was a significant project, both in size and in terms of positioning the Dr. Noble Irwin Foundation to be able to more easily and effectively communicate and interact with its audience of various stakeholders. The Landing Studio believes that this website will be both a beautiful and functional marketing tool in the Dr. Noble Irwin Foundation’s marketing toolkit.
Branding
In the course of designing the new website, the Landing Studio suggested a full rebrand in order to form a basis for the organization’s brand image going forward. The Dr. Noble Irwin Foundation’s brand identity had begun to lack cohesion, with the existence of two separate logos in use at the same time.
Old Logo
Second Logo seen printed on 2023 Annual Report
New Logo Designed by the Landing Studio
Helping a prominent local organization deeply involved in doing good valuable work that impacts our whole community makes all the effort put into this project even more worthwhile.
Deciding to rebrand is no small decision for any organization. However, in deciding to go ahead with rebranding, the Dr. Noble Irwin Foundation will be able to refresh and rejuvenate their image with a more modern looking logo and practically useful logo. The new logo remixes some elements from the Dr. Noble Irwin Foundation’s first logo, by using a similar serif font that evokes feelings of tradition, and a heart rhythm icon, but also adds a touch of modernity with the inclusion of san-serif text. The distinct icon graphic and wordmark give the Dr. Noble Irwin Foundation flexibility to use just the wordmark or icon, and to use a vertical or horizontal layout giving more options for different use contexts.
Finally, the new logo brings into focus not simply the ‘Foundation’, which though descriptive of the function of the organization says less about its essence, but ‘Dr. Noble Irwin’ - the namesake of the organization. Dr. Noble Irwin, after whom the Dr. Noble Irwin Regional Healthcare Foundation was named, was an important and respected figure in healthcare in the region (follow this link to read more about the history), and this part of the organization’s name points more to the values and heart behind the organization rather than its function.
To sum up, the Landing Studio is glad to have been able to be part of such a meaningful project. Helping a prominent local organization deeply involved in doing good valuable work that impacts our whole community makes all the effort put into this project even more worthwhile. Having this opportunity to undertake such a project with the Dr. Noble Irwin Regional Healthcare Foundation was such an honor, and we are pleased to be able to present this project as part of our portfolio.