The Video Possibilities
Whether you’re only just considering using video to market your business or already producing your own content, the video marketing world is full of possibilities. Get inspiration for your next video project by reviewing different types of videos.
Some common types of videos include:
Company profile, company story, brand, and about us videos
These types of videos give an overview of a company, organization, or brand, introducing it to stakeholders. Use them internally to inform or instruct investors and employees, or externally to introduce clients and customers to your company, organization, or brand.How-to, Explainer, Product Videos
Generally focus in on a product or service. These types of videos typically lay out processes, specs, and/or uses of a product or service. Use them to highlight the features that customers will value.Documentary Style Videos. Based in reality and meant to inform. Subjects could include a company’s history, a behind the scenes look at the company or its products, specific initiatives or events an organization undertakes. Use them to build awareness, brand identity, and even potentially entertain.
Testimonials, Interviews, Talking-head. Why say it yourself when someone else can say it for you? Can include endorsements from internal sources or external sources, and be used to promote externally, or used internally for training or onboarding. Can also be included within other video types.
Training Videos. Explain and/or show different processes and training material. Can be used in ongoing training and development for current employees or used as resources in onboarding and new hire training. Use these to canonize and streamline training processes and information.
Video Ads. Video advertisements, usually with a focused message, used in ad campaigns on social media or by other video distribution channels. Range in length; for example, Youtube offers ultra short 6s bumper ads or longer 15s non-skippable ads; LinkedIn suggests keeping “videos under 30s for brand awareness and brand consideration goals”. Use to reach new audiences, especially if you’re paying to distribute them on different ad platforms.
In short, at the Landing Studio we think that whatever message you want to communicate, there’s a way to do it with video. Furthermore, there are reasons you should use video rather than text to do it. In “The State of Video Marketing 2022”Wyzowl reports customers generally prefer video to learn about products/services (73% of respondents), are “twice as likely to share video content with their friends” versus other types of content, and watch, on average, “19 hours of online video per week”. In other words, people like to receive communications via video, use video to communicate within their social circles, and spend significant amounts of time watching video. Using video to get your marketing message across just makes sense sometimes!
To conclude, perhaps it’s time to start thinking about what your or next video could be. Getting inspired? Want to chat with someone in the video production industry? Contact us and learn more about the video possibilities!