Social Media Marketing Resources
Discover Instagram
Most popular social networks worldwide as of October 2025, by number of monthly active users
Statista, Thuy D. (Apr 2026)
This page provides a chart of global user counts for various social media platforms. It includes a brief commentary on the state of social media in terms of users, variation by country and a broader view of global social media usage.
Distribution of Instagram users worldwide as of July 2025, by age group
Statista, Thuy D. (Nov 2025)
This page shows global Instagram user numbers by age groups along with a few brief information blurbs explaining the featured chart and discussing users and features of the platform.
38 Instagram statistics you need to know for 2026
Sprout Social, Sheikh M. (April 2026)
This piece offers a variety of selected statistics along with analysis and advice for marketers. The article reports on Instagram demographics, usage, advertising, and more.
Instagram Statistics in Canada
Made in CA, Blair, N. (Jan 2026)
Mainly reporting on various statistics, this resource features Canada-focused Facebook statistics along with some global statistics.
2026 Instagram Organic Benchmarks
Social Insider, Cucu, E. (Feb 2026)
Provides recent data benchmarks helpful for comparisions and setting performance expectations. Statistics show what types of content users are posting and how users are responding.