Social Media Marketing Resources
Discover Facebook
Global User data from Statista | Canadian User Data, Audience Age, Gender Data, from Made in CA | User Behaviours from Sprout Social | Benchmarks from Wordstream by LocaliQ. Find sources below.
Most popular social networks worldwide as of October 2025, by number of monthly active users
Statista, Thuy D. (Apr 2026)
This page provides a chart of global user counts for various social media platforms. It includes a brief commentary on the state of social media in terms of users, variation by country and a broader view of global social media usage.
39 Facebook statistics marketers should know in 2026
Sprout Social, Sheikh M. (March 2026)
This piece offers a variety of selected statistics along with analysis and advice for marketers.
Facebook Statistics in Canada
Made in CA, Bush O. (Jan 2026)
Mainly reporting on various statistics, this resource features Canada-focused Facebook statistics along with some global statistics.
Facebook Ads Benchmarks 2025: NEW Data, Trends, & Insights for Your Industry
Wordstream by LocaliQ, Marino, S. (Sept 2025)
This article reports on Facebook Ads performance metrics in 2025. It includes high level aggregate numbers, year-over-year comparisions, comparisons by industry and according to campaign objectives for performance metrics like CPC and CTR. They also provide some tips for advertisers.